How to reduce the burden of after-sales service of

2022-07-22
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In recent years, due to the influence of the real estate industry, the aluminum alloy door and window industry began to show an upward trend when encountering water, and the demand gradually increased. But the problems continue to increase, such as the after-sales service of aluminum alloy doors and windows. The market threshold of the industry is low, chaotic and full of problems. Not to mention solving the problem completely, how can aluminum alloy doors and windows alleviate the major problem of after-sales service

1. The market is relatively chaotic and the threshold is low. China's modern construction cities complete 500million square meters every year, rural buildings reach 600million square meters every year, public buildings reach 700million square meters, and the total construction area of the above 1.8 billion square meters is calculated according to the use ratio of buildings to doors and windows of 1:3, that is, 30%. There is a market demand scale of more than 500million square meters of doors and windows every year, which brings huge market development space to the door and window industry. It is understood that there are more than 4000 domestic aluminum alloy door and window manufacturers, but there are no more than 10 brands with a middle-aged sales of more than 100million yuan in these enterprises, and the brand concentration is very low, resulting in a relatively chaotic market, which is enough to explain that the production access threshold of the aluminum alloy door and window industry is low

2. There are many problems and opportunities. As we all know, aluminum alloy doors and windows are a product that needs continuous service support to reflect the value of the product. However, the survey shows that although the aluminum alloy door and window industry has developed for many years, the after-sales service of enterprises is not optimistic, and the problem of emphasizing sales over service is extremely prominent. The user activation rate of a first-line aluminum alloy door and window brand is only about 30%. On the one hand, in the sales process, in order to achieve sales, the terminal shopping guide only talked about the many benefits of aluminum alloy doors and windows for fear of affecting the transaction, but it understated the need to maintain aluminum alloy doors and windows, and paid the corresponding cost, or never mentioned it at all, so that consumers mistakenly thought that buying aluminum alloy doors and windows products was once and for all. As a result, the later services are difficult to activate due to misunderstanding with consumers. On the other hand, due to the rapid development of the aluminum alloy door and window industry, more and more building materials enterprises without service genes flock to the door and window industry. The establishment and assessment of the after-sales service system requires a long-term accumulation, and it is difficult to maintain high-cost services by relying on services alone. Therefore, there are more and more orphan machines in the market. As enterprises see business opportunities, it is understandable to produce and develop high-quality products that meet customer needs and focus on products, It is a good thing for enterprises to entrust services to competent and professional teams. 3. It is very important not to stick to the rules and change the methods. Many enterprises are also trying to change the current situation of service. Brand manufacturers usually have two changes: one is that in the past, the sales agency and service rights were entrusted to a regional agent, and now more and more enterprises are gradually separating the sales agency and service rights; The other is that in the past two years, with the increasing number of service platforms, many enterprises are also choosing capable third-party service platforms for services. Third party service platforms have become a useful attempt for many enterprises to make up for their shortcomings in development. In the past two years, service platforms based on the Internet have sprung up, and capital forces have also moved forward and backward into the integration of service platforms. But so far, these third-party service platforms are facing the dilemma of low professionalism and limited service scope. Services in some remote and underdeveloped areas cannot be involved. Therefore, some platforms can not fundamentally solve the problems of aluminum alloy doors and windows enterprises and merchants.

4. The installation and after-sales service of aluminum alloy doors and windows should be specialized and deep. Therefore, solving the development and maturity of the service platform requires a long and difficult road, which can not be overcome by simply burning money. There are also some problems such as the openness of the industry, the ability of the platform to integrate resources, national policy support and so on. In terms of solving the business width and professionalism of service platforms, many service platforms have made breakthroughs and attempts according to the characteristics of the industry, the difficulties of the business and the genes of the platform itself. Of course, from the perspective of consumers, whether the after-sales service of aluminum alloy doors and windows or the after-sales service of other products is complex, simple, one-time, or cyclical. In short, no matter what platform it is, solving the problem is the most important. Therefore, it is necessary for aluminum alloy doors and windows and all after-sales service industries to be specialized and deep! At present, the market threshold of aluminum alloy doors and windows is low and chaotic, and there are many problems in after-sales service. If enterprises want to change the current situation, they can't stick to the rules. It's very important to change the methods, so as to solve the fundamental problems of aluminum alloy doors and windows enterprises and merchants. Not only that, the installation and after-sales service of aluminum alloy doors and windows should be more professional and profound

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